Reader Profile Research

A reader profile tells us the statistics of the audience of a type of magazine. It is important for a magazine to understand their audience and profile their readers because they need to publish content that will entice their readers so they sell more and keep existing.

I also found from my research that the social class bracket of Kerrang! is mainly middle and working class.

Kerrang!'s subscribers can save up to 66% when subscribing to Kerrang! print and Digital Magazine package. This may also reinforce reader profile age of 15-24 as most young people use smart phones , tablets and laptops. Also the saving of 66% will appeal to them financially as most are in full time education, or have low paid jobs (part time and apprenticeships). By being available in digital form it can reach a much wider audience that could otherwise have limited access to the printed version. This can work both ways in that consumers that have limited internet access can also get the a printed copy posted to them weekly.

I think my readers would want to read something that is interesting, modern and well presented.