Audience Research

Why is audience research important?

Audience research is important because we need to know what it is our target audience are interested in so our music magazines appeal to them which results in our audience buying the magazine. Without audience research, our product would not be as appealing as they could be.

When we are conducting a questionnaire/ focus group for a music magazine, what are we wanting/ needing to find out?

It helps us what exactly our target audience is interested in which gives us a more accurate insight on their lives which then enables us to create a music magazine that meets the criteria of the target audience.

Questionnaire

• You need to conduct a questionnaire on a minimum of 15 people.
• The questions must be open ended so the participant can voice their opinions.
• No yes or no questions

My questionnare questions generated on Survey Monkey

1. What is your gender?
2. What is your employment status?
3. Do you read music magazines? If yes, give an example(s) and how often.
4. What genre of music do you like?
5. Do you enjoy rock music? If yes, which sub-genre(s)?
6. What artists/bands do you listen to?
7. How much would you pay for a music magazine?
8. What is your main reason for reading a music magazine, the stories, general info or gossip, free gifts or other?
9. Would you subscribe to my music magazine if it meant... (You can choose more than one answer)
10. What platform do you think is good for my music magazine to be distributed?

Focus Groups

• Focus groups allows you to carry on developing the answers given. More informal and general discussion.
• Minimum of 3 people
• Film on phone or camera (Must be landscape)
• Five questions to ask the focus group. 
• Costume ideas, props, name ideas and suggestions

1. What do you expect to see in this genre of music magazine? If you don’t like the genre I have chosen, what other genre would you suggest doing? 
2. What type of clothes do you think are associated with this genre and what are your opinions on the ones I have chosen?
3. If you were to buy a music magazine, how much would you be willing to pay?
4. What artists would you like to see in my magazine?
5. What are your opinions on some of my name ideas? Could you maybe suggest some ideas of your own?